1. Vision and Mission

• Vision: To unite people worldwide through shared spiritual and miracle experiences, empowering them to do good through collective action and global connection.

• Mission: To build a global movement through dance, charity, and shared spiritual experiences, creating a better world by spreading kindness, helping communities, and fostering spiritual connection.

2. Goals

Short-Term Goals:

• Expand Global Presence: Translate the Calendar Girls video into the top 10 languages and distribute worldwide.

• Grow Membership: Increase membership across different tiers, ensuring accessible participation for all.

• Launch Global Dance Platform: Create a space for sharing spiritual stories, charity efforts, and dance performances.

• Host Virtual Events: Organize global virtual dance competitions, storytelling sessions, and charity drives.

Long-Term Goals:

• Global Expansion: Establish the Society as a recognized entity in every country.

• Create Lasting Impact: Inspire worldwide charitable actions, supporting local causes.

• Government Recognition: Secure partnerships with governments, highlighting the Society’s positive impact.

3. How We’re Achieving This

• Translation of Materials: Translating key media, like the Calendar Girls video, into the top 10 languages.

• Localized Outreach: Partnering with NGOs and cultural organizations in key countries.

• Cultural Diplomacy: Promoting neutral, positive spaces for global engagement.

• Digital Platform: Building a global hub for sharing stories, videos, and projects.

• Member Engagement: Offering regular updates, biweekly meetings, and impact reports.

4. Marketing and Outreach Strategy

Total Budget Request: $250,000

• Social Media Advertising ($75,000): Targeted ads on Instagram, TikTok, and YouTube to reach diverse audiences.

• Influencer Partnerships ($50,000): Collaborate with influencers to promote the Society’s mission.

• Referral Programs ($20,000): Reward members for sharing videos and recruiting new members.

• Content Distribution Networks ($10,000): Share videos on platforms like Vimeo and embed them in blogs and communities.

• Email Marketing Campaigns ($5,000): Send newsletters to subscribers, encouraging sharing.

• Virtual Events and Engagement ($15,000): Host Q&As, live streams, and community calls to build engagement.

• Analytics and Feedback Tools ($5,000): Monitor and analyze video performance for strategy adjustments.

• Paid Advertising Tests ($20,000): Experiment with ad formats on social media and search engines.

• Localized Campaigns ($25,000): Tailor campaigns to specific countries and languages.

• Miscellaneous and Contingency ($25,000): Reserve for unexpected costs and campaign adjustments.

5. How Members Can Help

• Spread the Word: Share the Calendar Girls story, the Rainbowland film, and our mission.

• Contribute Your Story: Share spiritual experiences to be featured on our platform.

• Donate and Join: Support our global expansion through membership; higher-tier members can join strategic discussions.

• Participate in Events: Join virtual events to help grow the Society’s presence.

6. Transparency and Accountability

• Impact Reports: Members receive quarterly updates on the Society’s global impact, outreach, and success stories.

• Leadership Calls: Biweekly board meetings open to higher-tier members for input on key decisions.

Next Steps

• Short Term: Launch translations and platform, conduct initial test marketing, and refine outreach.

• Long Term: Establish global partnerships, seek government recognition, and expand our reach.

Sharing the Business Plan

• Membership Onboarding: New members receive a welcome package with the business plan and project overview.

• Ongoing Communications: Regular updates and impact reports provide transparency.

• Website Updates: The business plan will be available online for members and supporters.

Through this plan, the Spiritual and Miracle Society aims to create a positive global impact, inviting everyone to join in spreading kindness, connecting spiritually, and improving communities worldwide.