To execute a nationwide campaign using both organic growth and display advertising across the major social media platforms, here's an overview of what's available on each platform and what it would take to hit every city across the U.S.:

1. TikTok

• Organic Growth: Leverage trending challenges, hashtags, and short videos to engage users. Regularly post content that resonates with a broad audience, focusing on cities with high TikTok usage.

• Display Advertising: TikTok offers ads such as:

  • In-Feed Ads: Videos that appear in the feed and can target users based on interests, demographics, and geographic location.

  • TopView Ads: Full-screen ads that appear when users open the app.

  • Branded Hashtag Challenges: Encourages users to participate in branded challenges, great for organic spread.

  • Costs: TikTok ads are relatively expensive; expect a minimum of $10 per CPM (cost per thousand impressions), with larger campaigns requiring upwards of $50,000.

• Nationwide Strategy: You’d need a sizable budget to reach all major cities, using targeted ads for each region or state. Organically, consistently posting viral, trending content and collaborating with influencers would aid in spreading the message nationwide.

2. Facebook

• Organic Growth: Building and growing groups, pages, and using Facebook Live to engage directly with followers. Focus on creating content that invites people to share their miracle experiences.

• Display Advertising:

  • Ads Manager allows precise targeting based on location, demographics, and interests. You can run ads specifically targeting users in every U.S. city.

  • Types of Ads: Image, video, carousel ads, and boosted posts are all available. You can also utilize Facebook Stories for quick, engaging content.

  • Costs: Facebook ads have a cost-per-click (CPC) around $0.50 to $2, but this can vary. A nationwide campaign could require a budget of $10,000–$50,000, depending on reach and frequency.

• Nationwide Strategy: Create location-specific ads to hit major cities, while also maintaining a consistent organic presence. You could run nationwide ad sets targeting broad audiences while testing engagement in different regions.

3. Instagram

• Organic Growth: Focus on visually compelling content (images, Stories, and Reels). Use location tags and hashtags to engage with users in specific cities.

• Display Advertising:

  • Ads: Instagram offers video ads, story ads, and carousel ads with precise targeting capabilities. You can target users by city or state, with options to expand reach based on user activity.

  • Costs: Instagram ads tend to be slightly more expensive than Facebook, with CPC ranging between $0.70 and $3.50. A large-scale national campaign would require an advertising budget similar to Facebook.

• Nationwide Strategy: Use both organic and paid strategies to target users in every major city. You can geo-target specific regions and test what kinds of content perform best in each area.

4. YouTube

• Organic Growth: Regularly post long-form content, such as interviews and documentaries, optimized for search (YouTube SEO). Create playlists for different regions and promote local stories to generate interest.

• Display Advertising:

  • YouTube Ads: Target users by location, age, and interests. You can use TrueView ads (skippable video ads), non-skippable ads, or bumper ads (short, unskippable ads).

  • Costs: YouTube ads cost between $0.10 and $0.30 per view. A large-scale national campaign could require a budget between $5,000–$20,000 monthly, depending on the desired reach.

• Nationwide Strategy: Post localized videos or playlists that focus on different U.S. regions and communities. Use YouTube’s ad targeting tools to direct videos to viewers in specific cities.

5. Twitter/X

• Organic Growth: Engage users with short, impactful posts and participate in trending topics and hashtags. Use Twitter to foster conversations, share video snippets, and link to longer content.

• Display Advertising:

  • Promoted Tweets: These can target users by city and state, ensuring that your message is seen by people in specific areas.

  • Costs: Ads can cost between $0.50 to $2.50 per engagement. A national campaign focusing on key cities could require $5,000 to $25,000 for significant reach.

• Nationwide Strategy: Use a combination of organic engagement and paid promoted tweets to generate buzz in different U.S. cities. Incorporate local hashtags to drive regional engagement.

6. LinkedIn

• Organic Growth: Share thought-leadership content and connect with professionals who may be interested in supporting your organization or joining your movement. Post case studies, success stories, and video content regularly.

• Display Advertising:

  • Sponsored Content and InMail: LinkedIn allows targeting based on job title, industry, and location, ideal for reaching donors and business leaders.

  • Costs: LinkedIn ads are generally more expensive, with CPCs around $5–$10, especially when targeting professionals. A nationwide strategy would require at least $10,000–$50,000 to ensure sufficient reach.

• Nationwide Strategy: Focus on specific cities with high concentrations of professionals and businesses, like New York, Chicago, and San Francisco, and target ads towards influential individuals and potential donors.

7. Pinterest

• Organic Growth: Create boards that resonate with your themes, and use pins with high-quality visuals to engage users. Focus on creating inspirational boards that tie into your spiritual and miracle themes.

• Display Advertising:

  • Pinterest Ads: You can run Promoted Pins to target users based on interests and locations. These can focus on cities and regions across the U.S.

  • Costs: Pinterest CPC tends to be around $0.50 to $1.50. A nationwide ad campaign could range from $5,000 to $25,000 depending on scale and engagement goals.

• Nationwide Strategy: Build boards and pins for specific regions and themes, such as 'Spiritual Journeys in America' or 'Miracle Stories by Region.' Run ads promoting these boards in target cities.

8. Snapchat

• Organic Growth: Create Snaps and Stories to engage with a younger audience. Use geofilters and interactive content to attract users from different cities.

• Display Advertising:

  • Snap Ads: These can target specific cities or areas within the U.S. and are great for quick, engaging ads.

  • Costs: Snap ads range from $0.50 to $3.00 per view, depending on the targeting. A nationwide campaign could require $5,000 to $30,000.

• Nationwide Strategy: Create geofilters and location-based Snaps that tie into specific U.S. regions. Use Snap Ads to reach users in every city, focusing on engagement and interactions.

Nationwide and City-Specific Strategy Overview:

• Targeting: Each platform allows for geo-targeting, meaning you can reach users in specific cities, states, or regions. This ensures your message hits every corner of the U.S. organically and through ads.

• Budgeting: Costs will vary, but expect a national campaign to require a minimum monthly budget of $30,000 to $100,000+ for paid ads across all platforms.

• Testing: Start with test campaigns in select cities to gauge engagement, then expand to broader nationwide campaigns.

By doing this, we’ll be able to accomplish our mission of doing good in the world.

Cost of Social Media Marketing

To execute a nationwide campaign using both organic growth and display advertising across the major social media platforms, here’s an overview of what’s available on each platform and what it would take to hit every city across the U.S.:

1. TikTok

• Organic Growth: Leverage trending challenges, hashtags, and short videos to engage users. Regularly post content that resonates with a broad audience, focusing on cities with high TikTok usage.

• Display Advertising: TikTok offers ads such as:

• In-Feed Ads: Videos that appear in the feed and can target users based on interests, demographics, and geographic location.

• TopView Ads: Full-screen ads that appear when users open the app.

• Branded Hashtag Challenges: Encourages users to participate in branded challenges, great for organic spread.

• Costs: TikTok ads are relatively expensive; expect a minimum of $10 per CPM (cost per thousand impressions), with larger campaigns requiring upwards of $50,000.

• Nationwide Strategy: You’d need a sizable budget to reach all major cities, using targeted ads for each region or state. Organically, consistently posting viral, trending content and collaborating with influencers would aid in spreading the message nationwide.

2. Facebook

• Organic Growth: Building and growing groups, pages, and using Facebook Live to engage directly with followers. Focus on creating content that invites people to share their miracle experiences.

• Display Advertising:

• Ads Manager allows precise targeting based on location, demographics, and interests. You can run ads specifically targeting users in every U.S. city.

• Types of Ads: Image, video, carousel ads, and boosted posts are all available. You can also utilize Facebook Stories for quick, engaging content.

• Costs: Facebook ads have a cost-per-click (CPC) around $0.50 to $2, but this can vary. A nationwide campaign could require a budget of $10,000–$50,000, depending on reach and frequency.

• Nationwide Strategy: Create location-specific ads to hit major cities, while also maintaining a consistent organic presence. You could run nationwide ad sets targeting broad audiences while testing engagement in different regions.

3. Instagram

• Organic Growth: Focus on visually compelling content (images, Stories, and Reels). Use location tags and hashtags to engage with users in specific cities.

• Display Advertising:

• Ads: Instagram offers video ads, story ads, and carousel ads with precise targeting capabilities. You can target users by city or state, with options to expand reach based on user activity.

• Costs: Instagram ads tend to be slightly more expensive than Facebook, with CPC ranging between $0.70 and $3.50. A large-scale national campaign would require an advertising budget similar to Facebook.

• Nationwide Strategy: Use both organic and paid strategies to target users in every major city. You can geo-target specific regions and test what kinds of content perform best in each area.

4. YouTube

• Organic Growth: Regularly post long-form content, such as interviews and documentaries, optimized for search (YouTube SEO). Create playlists for different regions and promote local stories to generate interest.

• Display Advertising:

• YouTube Ads: Target users by location, age, and interests. You can use TrueView ads (skippable video ads), non-skippable ads, or bumper ads (short, unskippable ads).

• Costs: YouTube ads cost between $0.10 and $0.30 per view. A large-scale national campaign could require a budget between $5,000–$20,000 monthly, depending on the desired reach.

• Nationwide Strategy: Post localized videos or playlists that focus on different U.S. regions and communities. Use YouTube’s ad targeting tools to direct videos to viewers in specific cities.

5. Twitter/X

• Organic Growth: Engage users with short, impactful posts and participate in trending topics and hashtags. Use Twitter to foster conversations, share video snippets, and link to longer content.

• Display Advertising:

• Promoted Tweets: These can target users by city and state, ensuring that your message is seen by people in specific areas.

• Costs: Ads can cost between $0.50 to $2.50 per engagement. A national campaign focusing on key cities could require $5,000 to $25,000 for significant reach.

• Nationwide Strategy: Use a combination of organic engagement and paid promoted tweets to generate buzz in different U.S. cities. Incorporate local hashtags to drive regional engagement.

6. LinkedIn

• Organic Growth: Share thought-leadership content and connect with professionals who may be interested in supporting your organization or joining your movement. Post case studies, success stories, and video content regularly.

• Display Advertising:

• Sponsored Content and InMail: LinkedIn allows targeting based on job title, industry, and location, ideal for reaching donors and business leaders.

• Costs: LinkedIn ads are generally more expensive, with CPCs around $5–$10, especially when targeting professionals. A nationwide strategy would require at least $10,000–$50,000 to ensure sufficient reach.

• Nationwide Strategy: Focus on specific cities with high concentrations of professionals and businesses, like New York, Chicago, and San Francisco, and target ads towards influential individuals and potential donors.

7. Pinterest

• Organic Growth: Create boards that resonate with your themes, and use pins with high-quality visuals to engage users. Focus on creating inspirational boards that tie into your spiritual and miracle themes.

• Display Advertising:

• Pinterest Ads: You can run Promoted Pins to target users based on interests and locations. These can focus on cities and regions across the U.S.

• Costs: Pinterest CPC tends to be around $0.50 to $1.50. A nationwide ad campaign could range from $5,000 to $25,000 depending on scale and engagement goals.

• Nationwide Strategy: Build boards and pins for specific regions and themes, such as ‘Spiritual Journeys in America’ or ‘Miracle Stories by Region.’ Run ads promoting these boards in target cities.

8. Snapchat

• Organic Growth: Create Snaps and Stories to engage with a younger audience. Use geofilters and interactive content to attract users from different cities.

• Display Advertising:

• Snap Ads: These can target specific cities or areas within the U.S. and are great for quick, engaging ads.

• Costs: Snap ads range from $0.50 to $3.00 per view, depending on the targeting. A nationwide campaign could require $5,000 to $30,000.

• Nationwide Strategy: Create geofilters and location-based Snaps that tie into specific U.S. regions. Use Snap Ads to reach users in every city, focusing on engagement and interactions.

Nationwide and City-Specific Strategy Overview:

• Targeting: Each platform allows for geo-targeting, meaning you can reach users in specific cities, states, or regions. This ensures your message hits every corner of the U.S. organically and through ads.

• Budgeting: Costs will vary, but expect a national campaign to require a minimum monthly budget of $30,000 to $100,000+ for paid ads across all platforms.

• Testing: Start with test campaigns in select cities to gauge engagement, then expand to broader nationwide campaigns.

1. TikTok Marketer

• Objective: Create short, engaging videos that showcase the spiritual and miracle experiences, particularly emphasizing the global movement and the Calendar Girls’ impact.

• Tasks:

• Develop content that uses trending music or sounds while aligning with our mission of inspiring people to do good through spiritual experiences.

• Create and manage a content calendar to post 1-2 times daily, ensuring consistency and interaction with viral trends.

• Use TikTok ads and influencer collaborations to expand reach.

• Performance Metric: Growth in followers, video engagement (likes, shares, comments), and the virality of videos.

• Question to Test: How would you utilize TikTok trends to make the Calendar Girls or our spiritual movement go viral? Show examples of how you’ve done this in the past.

2. Facebook Marketer

• Objective: Build and manage a community focused on sharing spiritual experiences and promoting our organization’s activities.

• Tasks:

• Create engaging posts that encourage people to share their miracle stories or connect with the mission.

• Manage Facebook Groups and Pages, fostering conversation and moderating discussions.

• Use Facebook Ads to target key demographics (older audiences, donors, etc.) for donations or membership.

• Design a strategy for Facebook Live events to connect directly with followers, especially during key events.

• Performance Metric: Growth in group membership, post engagement, successful ad campaigns, and participation in live events.

• Question to Test: How would you create a Facebook group that keeps people engaged and encourages them to share their stories and experiences?

3. Instagram Marketer

• Objective: Create visually compelling posts and Reels that highlight the beauty and emotional impact of spiritual experiences and charity work.

• Tasks:

• Develop content that uses high-quality images, quotes, and short videos to attract followers.

• Schedule and maintain a daily posting schedule, including posts, Stories, and Reels.

• Collaborate with influencers or relevant communities to widen the reach.

• Use Instagram Ads to target potential followers and donors.

• Performance Metric: Follower growth, engagement rates on posts and Reels, and the effectiveness of paid ads.

• Question to Test: How would you make our Instagram account stand out in the crowded social media space and what visual themes would you use?

4. YouTube Marketer

• Objective: Use long-form content to tell the deeper stories of our spiritual movement, such as documentaries or interviews with people who have had spiritual experiences.

• Tasks:

• Develop a content plan to release long-form videos like the ‘Rainbowland’ story and Calendar Girls documentaries.

• Optimize video titles, descriptions, and tags for YouTube SEO to maximize visibility.

• Run YouTube ads and explore collaborations with other spiritual or charity-focused channels.

• Plan regular video uploads and live-streamed events to build engagement.

• Performance Metric: Subscriber growth, view counts, watch time, and engagement (comments, likes, shares).

• Question to Test: How would you help increase the visibility of our YouTube channel, and how would you structure content to keep viewers engaged?

5. Twitter/X Marketer

• Objective: Engage in short, meaningful conversations that promote our spiritual movement and spread news about events, videos, and stories.

• Tasks:

• Develop tweets that generate interest in spiritual experiences and charitable causes.

• Use hashtags effectively to join relevant conversations.

• Post frequently, interact with followers, and manage direct messages for inquiries.

• Run Twitter ads to target audiences who are likely to engage with spiritual content.

• Performance Metric: Growth in followers, retweets, mentions, and the effectiveness of tweet-driven campaigns.

• Question to Test: How would you craft tweets to make our spiritual movement more visible and trending?

6. LinkedIn Marketer

• Objective: Reach out to professionals and organizations interested in supporting or donating to the cause.

• Tasks:

• Create professional posts that tell the story of the organization’s impact and invite corporate partnerships.

• Manage outreach to business leaders, potential donors, and influencers who could become board members or ambassadors for good.

• Use LinkedIn ads to target higher-income individuals and organizations interested in spiritual and charitable work.

• Performance Metric: Engagement with posts, connections with professionals, and success in generating corporate partnerships or donations.

• Question to Test: How would you approach building corporate partnerships or sponsorships for our cause through LinkedIn?

7. Pinterest Marketer

• Objective: Create boards and pins that inspire, showcase the global spiritual journey, and drive traffic to our website or events.

• Tasks:

• Develop pins that are visually appealing and align with the themes of spirituality, charity, and the Calendar Girls.

• Create boards for different facets of the movement, such as ‘Global Movement for Good’ or ‘Inspirational Stories of Spiritual Experiences.’

• Use Pinterest SEO to ensure pins reach relevant audiences.

• Track Pinterest analytics to see which pins are driving traffic.

• Performance Metric: Increase in followers, engagement with pins (repins, clicks), and traffic driven to the website.

• Question to Test: How would you use Pinterest to inspire people to join our cause or donate?

8. Snapchat Marketer

• Objective: Engage a younger audience through creative, short-form, and interactive content.

• Tasks:

• Develop Snaps and Stories that are fun but also connect to the spiritual journey and charity work.

• Use Snapchat filters or lenses for events and campaigns to engage users.

• Post daily and ensure interactive content like polls, quizzes, or Q&A sessions.

• Use Snapchat ads to target relevant audiences.

• Performance Metric: Growth in followers, views on Snaps, and the success of interactive campaigns.

• Question to Test: How would you create engaging Snaps that keep a younger audience involved in our movement?