Global PR Strategy

To launch a global press release campaign across 85% of the world's languages, targeting key outlets in each country, here’s a structured approach:

  1. Objective:

    • Spread the message of the Miracle and Spiritual Society and the Calendar Girls initiative internationally.

    • Recruit ambassadors and chapter founders in various countries to carry forward the mission of inspiring good deeds.

    • Engage media outlets, including charity organizations, journalists, reporters, broadcasters, and podcasters, to distribute content organically.

  2. Message Outline:

    • Introduction: Share the purpose of the Miracle and Spiritual Society and introduce the Calendar Girls project.

    • Impact: Emphasize the goals of spreading positive influence and creating chapters globally to inspire acts of kindness.

    • Invitation: Encourage media outlets and information networks to share the content, videos, and information locally. Mention that all materials are available in the top 10 world languages, including translated press kits and videos.

    • Call to Action: Direct interested parties to an email or webpage where they can receive further information, view translated videos, and sign up as ambassadors or start a Calendar Girls chapter in their country.

  3. Distribution Strategy:

    • Email Campaign: Curate a list of international charity organizations, major media networks, regional and local news outlets, and prominent podcasters, sorted by country and language.

    • Content Localization: Translate press releases, social media captions, and key media into top global languages (e.g., English, Spanish, Chinese, Hindi, Arabic, Portuguese, Bengali, Russian, Japanese, and German). This makes it accessible to roughly 85% of the global population.

    • Media Kits: Develop a downloadable media kit for each language that includes:

      • A press release template

      • Sample social media posts

      • Video links in the respective language

      • Contact information or a specific email address for follow-up.

  4. Tracking Engagement:

    • Track the outreach with digital analytics, monitoring which countries and outlets respond and what kind of traction it generates.

    • Create a simple form or survey link to capture responses from those interested in starting chapters or acting as ambassadors.

  5. Process and Timeline:

    • Finalize and translate content by working with professional translators or AI-driven translation tools with a final quality check.

    • Set up automated email campaigns that batch releases to different regions based on time zones.

    • Begin the rollout country by country, starting with regions most aligned with the organization’s values.